By Jin Lu

A qipao show organized by a Ningbo company in North Macedonia has drawn praise from Jiang Xiaoyan, Chinese Ambassador to North Macedonia, highlighting Ningbo's role in promoting traditional Chinese culture overseas.

Invited by the Chinese embassy,Ningbo-based Zhejiang Chantel Gong Cultural Industry Development presented the finale at a local fashion week event in North Macedonia. Nearly 300 guests attended, including representatives from government, business, academia, media, and the diplomatic corps.

In her keynote address, Jiang said clothing offers an important window into Chinese culture and expressed hope that the show would deepen mutual understanding and friendship between the two countries.

The collection blended elements of intangible cultural heritage with contemporary fashion. Drawing on the Ningbo's tailoring legacy and Shanghai-style design, it showcased how traditional Chinese attire can be adapted for modern wear.

Three themed series were presented: a casual line featuring tie-dye and gradient techniques; a workplace collection using kesi and brocade fabrics; and a formal wear series highlighted by gold couching embroidery and beadwork.

Gong Hangyu, founder of the brand, said the designs aim to balance tradition and practicality, making Chinese aesthetics more accessible to international audiences.

The show was well received, with attendees praising it as one of the most notable fashion events held locally.