By Jin Lu

Nearly 100 export company representatives from Ningbo are preparing to depart for Moscow, where MosHome Ningbo 2026 is held from March 31 to April 3. Over 20 Ningbo companies are set to participate, marking the third time the city has organized a consumer goods fair in Russia.

The initiative comes as Ningbo's traditional export destinations face slower growth, rising costs and mounting uncertainty. For many Ningbo companies, Russia and the broader CIS region are emerging as promising markets to expand their presence and drive demand.

The exhibition is jointly organized by the Ningbo Municipal Bureau of Commerce, the China Council for the Promotion of International Trade Ningbo Committee and ITE Group, focusing on home and consumer goods.

Several Ningbo companies are returning after previous participation. One home goods manufacturer, which connected with six professional buyers at last year's event, has refined its product lineup with more targeted, application-focused designs aimed at Russia's local market preferences.

Other participants are first-time exhibitors looking to move beyond traditional markets in Europe and North America. They are bringing a range of products, including home goods, pet supplies and furniture, to explore opportunities in emerging markets.

This year's event will also feature a dedicated matchmaking area to facilitate one-on-one meetings between buyers and suppliers.