Securing Big Orders: How Ningbo's Firms Are Capturing Global Deals

Ningbo Ruyi Joint Stock Co., Ltd. [Photo provided to Ningbo Times]

By Jin Yuhan

Amid a rapidly changing and increasingly complex global environment, a number of Ningbo enterprises are rising to the occasion. Bold in experimentation and innovation, they are leveraging technology to break bottlenecks, embracing smart manufacturing to carve out new paths, and marking their transformation with a steady stream of new orders.

Dahong's Turnkey Triumph

In the workshop of Ningbo Dahong Technology Co., Ltd., located in Jiangshan Town, Yinzhou District, veteran engineer Mr. Ji oversaw a high-stakes industrial machinery order for a local auto parts manufacturer. "This parameter needed further adjustment; the system required an upgrade..." he instructed his team.

For the past two months, Mr. Ji had worked under the most pressing deadline of his career: the client had demanded five sets of equipment within two months, as part of a turnkey solution. Despite the daunting timeline, Mr. Ji and his team managed to deliver. They knew that behind the strict deadline was the client's pressure to secure a larger contract with a major automaker.

Two months ago, when the urgent request arrived, Wang Kaiqiang, General Manager of Dahong Technology, immediately assigned the company's top engineers to lead the project.

Dahong Technology, a comprehensive industrial machinery solutions provider with expertise in R&D, testing, and maintenance, defined its turnkey solutions as: "Clients provide us with a blueprint, and we deliver a fully functional production line."

However, executing these turnkey solutions is far from straightforward. "Even a minor dimensional variation could have derailed a significant order. There was absolutely no margin for error," explained Wang.

For Mr. Ji, the past two months had been spent between two critical tasks: debugging by day and reprogramming the system by night. Ultimately, the completed production line, including all necessary equipment, was delivered to the client's factory on schedule.

"We'd like to place another order," came the immediate follow-up request from the auto parts company, an unequivocal endorsement of their turnkey service.

Through its turnkey solutions, Dahong Technology had tapped into the multibillion-yuan market for all-in-one industrial machinery solutions. The previous year, the company's output had surpassed 1 billion yuan, solidifying its position as a leader in China's integrated industrial machinery sector.

YUNSA: A Picture Worth a Billion Yuan

"A client showed us just one product photo, asking, 'Can you develop a new product based on this?' The R&D fee was barely over 100,000 yuan, yet we invested more than 2 million yuan," said Yuan Dingkai, Chairman of YUNSA Power (Ningbo) Co., Ltd., smiling as he recounted the newly secured billion-yuan order. "We took a gamble, and it paid off."

The story began with a photograph. It was a simple snapshot from a long-time client: a scissor lift with a battery system, taken at a construction site overseas. In March of last year, the client reached out to Yuan, asking: "We've heard this lift's battery system delivers high power and cuts costs. Can you develop something similar?" Many of the client's construction projects are in remote, power-scarce areas. Diesel generators are used power lifts for material handling. But diesel generators are notoriously inefficient, converting only 10% of fuel energy into electricity.

Seeking a solution, the client turned to YUNSA, a trusted partner. As a technology-driven company, YUNSA Power specializes in large cylindrical full-tab ultra-fast-charging batteries. Yuan quickly recognized the potential: while the order itself appeared modest, it pointed to a massive market opportunity. Numerous clients faced the same challenge.

YUNSA sprang into action. They set up dedicated production lines, sourced power management systems, and mobilized their R&D teams. Drawing on the ultra-fast charging capabilities of their batteries, they developed a range-extending high-power energy storage system—pairing a compact diesel generator with a high-capacity battery pack. The result: operating costs dropped to just 30% of the original.

In March of this year, YUNSA Power sealed the deal. Over the next three years, 10,000 lifts equipped with their battery systems will be shipped overseas, marking a billion-yuan order and the company's first true mass-production contract.

Ruyi: Securing a Deal in Record Time

At the end of June, electric warehouse equipment worth over $80,000 will be shipped from Ningbo Zhoushan Port to Mexico, setting a new speed record for closing a deal at Ningbo Ruyi Joint Stock Co., Ltd., according to Chairman Chu Jiang.

The breakthrough came just three months after Shi Minxue, the company's deputy general manager, wrapped up a trip to attend a U.S. trade show and rushed directly to Mexico City to participate in the upcoming Logistics World Summit & Expo 2025.

While en route to visit old clients, a towering billboard caught her attention. It featured images of forklifts and other warehouse equipment. Instinctively, Shi thought, "This could be a potential client." She quickly memorized the company's name and phone number on the billboard. At the first opportunity, she pulled over and went straight to the address.

Though not holding out much hope about the cold-call visit, Shi saw her boldness pay off when a woman from the import department came out to meet her. Shi pitched Ruyi's products to her, emphasizing one key message: a desire for a long-term partnership.

The final push came when the products were showcased at the Expo the following day. The company's owner brought engineers to inspect Ruyi's offerings. "They praised our electric stacker for its smoother lifting and lowering, faster speeds, aesthetic design, and competitive price," Shi recounted.

Shortly after the Expo, good news arrived. The client confirmed their intent to place an order, though they exercised caution with a new supplier. The initial order totaled just over $80,000. Typically, machinery export deals can take six months or more to secure, especially with new clients. This deal, however, was finalized in just one month, setting a new record for Ruyi.

"The first order is just the beginning," said Chairman Chu with confidence. "We believe this will open new doors for Ruyi in the Mexican market."

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