By Jin Yuhan
"Not good," joked Graeme Parker when asked about his experience with KVK's hoof trimming equipment. Then, with a smile, he delivered his punchline, "It has changed my life."
Parker, a professional hoof trimmer from Scotland, explained that he had tried using a variety of machines over the years, many of which are prone to jamming or bearing failures—until he discovered KVK.
Recently, two major names in the hoof trimming world came together in Ningbo: Parker, whom Australian media have called "one of the most influential figures in global agriculture", and KVK's Chinese subsidiary, Kewei (Ningbo) International Trade Co., Ltd., a leading manufacturer of hoof trimming machines.
Known online as The Hoof GP, Parker shares hoof care routines and glimpses into his daily life through videos, attracting more than 8 million followers worldwide. His content has accumulated over 750 million views, inspiring many to pursue hoof trimming as a career.
Last month, Parker visited Ningbo for the first time, also marking his first trip to China. A shared appreciation for craftsmanship and quality quickly turned into a partnership.
Under the new collaboration, Parker will feature KVK machines more prominently in his content, while granting Kewei permission to use his videos for exhibitions and promotional efforts. In turn, Kewei will support Parker in launching accounts on Chinese platforms like WeChat Video and Bilibili, localizing his content for Chinese audiences.
Notably, the partnership involves no financial transaction. "We value his expertise and influence," Mao Liya, a representative of Kewei, said. "It's a textbook example of a win-win collaboration."