By Yan Yiran

Wu Zhenyu, a Hong Kong native who has settled down in Fenghua, Ningbo, has been focused on expanding his overseas market presence in recent months.

Thanks to the surge in cross-border e-commerce, Ningbo Fengshang Technology Co., Ltd.—a company jointly established by Wu's Danaus Wing Technology and five other Fenghua-based businesses—has seen remarkable growth this year.

"Last year, sales exceeded $10 million. In the first five months of this year, export sales increased by 160.96% year-on-year, and we expect to reach $20 million by the end of the year," said Wu.

Wu met his current wife, Wu Jue, from Fenghua, while studying in Australia. In 2007, he moved with her to Ningbo, where he joined her family's company, Ningbo Danaus Clothing Co., Ltd., helping the business expand into European and American markets.

After their marriage, the couple settled down in Fenghua, where Wu has now lived for 17 years. He noted that Ningbo's economic landscape, heavily focused on foreign trade, was a perfect fit for his ambitions. "Ningbo has always had a strong orientation towards 'going global.' As a historic port city, its export-driven mindset sets it apart from other parts of China. Many local companies are actively involved in foreign trade," Wu explained.

As e-commerce continued to evolve, Danaus Wing Technology joined forces with five Fenghua clothing companies in 2021 to form Ningbo Fengshang Technology Co., Ltd., a platform designed to support clothing exports.

"Ningbo, known as the 'Capital of Chinese Garment Manufacturers', has top-tier clothing enterprises. However, there aren't enough companies that offer high-end design, production, logistics, and overseas warehousing. Fengshang Technology's mission is to help local clothing companies expand globally," Wu said, stressing the importance of cultural understanding and expertise in international markets.

Several senior executives at Fengshang Technology, including Wu, have lived abroad and are fluent in local languages and customs, enabling smoother communication with overseas clients. This cultural integration has been key to strengthening product support and driving sales.

"Our strengths go beyond just the product, supply chain, and logistics. It's our team's expertise and international experience that push us forward," Wu stated confidently. "We aim to extend our support beyond the clothing sector, helping more Chinese companies 'go global' by boosting their competitiveness and ability to support local economies."