By Yan Yiran

"The Bulgarian rose shampoo and other products we showcased have attracted significant attention. Several traders from the Pearl River Delta region are interested in becoming our agents, and we are in further negotiations for cooperation," said Chen Yi, General Manager of Ningbo Dijia VIDA Trading Co., Ltd., after returning from the Marca China International Private Label Fair in Shenzhen.

The Marca China fair recently brought together over 200 top exhibitors from countries including Italy, Japan, South Korea, and Thailand. Many Shenzhen citizens attended to explore a variety of new products. Organized by CCPIT Ningbo, a delegation of Ningbo companies participated in the event, displaying items from the latest "Ningbo's Top 10 Consumer Favorite Central and Eastern European Products" list, as well as ten shortlisted finalists.

Through demonstrations and tastings, Ningbo companies presented the most popular products from Central and Eastern European countries to Shenzhen citizens, as well as to Chinese and international traders. Buyers were captivated by products such as crystal items from the Czech Republic and red wine from Slovakia, making the Ningbo exhibition area a major highlight of the fair.

Since the China-CEEC Expo began in Ningbo in 2014, numerous products from Central and Eastern European countries have gained a foothold in the Ningbo market. Over the past decade, these products have spread across the Yangtze River Delta region, reaching wider areas of the Chinese market.

"In recent years, skincare products and alcoholic beverages from Central and Eastern European countries have done well in provinces north of the Yangtze River, but their overall reach in China remains limited. Through this fair, we aim to establish partnerships with professional distributors and tap into the consumer market in southern China," said Fang Yu, General Manager of Ningbo Huaou International Supply Chain Management Co., Ltd.

"We want more people to become familiar with Central and Eastern European imports," said a representative from CCPIT Ningbo. "This is the first time Ningbo's top CEE products are being presented collectively at the Marca China fair. Our goal is to help Ningbo's unique imports expand into the Pearl River Delta region. Through international exhibitions and diverse marketing strategies, we aim to boost their popularity, expand sales, and reach a larger market."

Chief Adviser: Zhao Qingchuan

Proofreader: Yan Yiran