By Dong Na

Our correspondent Ms. Dong Na's Spanish friend - Jose Manuel Martinez Gonzalez, better known as Chema, has been living in Ningbo since 2008. Originally an R&D specialist, Chema later transitioned to marketing and ultimately to sales, infusing the Ningbo Vinon Company with a dynamic cross-cultural flair. Over the years, Ningbo has become a second home for his family as well.

Recently, Chema guided Dong Na on a tour of Ningbo Vinon to showcase the company's main products and discuss his role in managing international customers and promoting Ningbo's culture abroad.

Fluent in multiple languages, Chema's diverse experience across various sectors has proven essential in fostering robust relationships with international clients. He frequently travels across Europe, collaborating closely with partners in France, Poland, Germany, and Spain. During these trips, he takes the opportunity to convey the cultural and economic importance of Ningbo, and discusses the Ningbo Zhoushan Port—the busiest in the world—and introduce Ningbo's delectable cuisine. Chema has numerous anecdotes about successful business expeditions undertaken with his colleagues.

Moreover, Chema is keen on introducing his customers to the attractions of Ningbo, arranging visits to Tianyige Museum and Moon Lake, and presenting them with exquisite Chinese tea as a token of goodwill.

A recent intensive week-long, 2,000-km journey to Germany epitomizes Chema's dedication. This trip was vital for cementing a relationship with a potential major partner, culminating in a $4-million business agreement.

Chema's passion for cross-cultural collaboration and his ability to bridge cultural gaps have been instrumental in Ningbo Vinon's success in securing overseas business.